Brandon Freiberg

Hi, I'm Brandon, an Assistant Professor of Entrepreneurship and Family Enterprise at INSEAD.

I study entrepreneurial psychology from a macro-strategy perspective. My research explores how founders’ psychological traits, like optimism and risk tolerance, shape their decisions to launch startups and influence venture outcomes across different market contexts.

Empirically, I focus on growth-oriented technology entrepreneurs and use tools from natural language processing and AI to assess founder traits from their digital footprints.

Before INSEAD, I earned a PhD in Management from Columbia Business School, an MBA from Harvard, founded a startup, worked as an investor, and was a consultant at McKinsey.

In my spare time, I enjoy hiking, games, and hackathons.